A STUDY ON CONSUMER SATISFACTION WITH E-COMMERCE ONLINE SHOPPING PORTAL

Abstract

In the current era, shopping has become a trend. People do not just prefer retail shopping but also are switching to online shopping. Online shopping has become a key platform for purchasing the items. As a large amount of variety are available at just a click away. It has become convenient for the customer to examine as per their criteria and has become competitive for e-commerce sites to sustain the loyalty of customers. With the fast-growing pace of technology, new inventions to comfort customers are keeping coming in market. Customer perception towards these products decides the future of the product. As market has turned virtual these days, a customer analyses his needs, desire to purchase latest updated products on these online sites. These online sites provide description, specification, price, picture and reviews of the customer who have already purchased it. In this research an attempt is made to understand the perception of the customer while choosing Amazon shopping application. Comparison has been done based on the experience of the customer with these e-commerce giants in terms of their shopping experience; value added services, offers, customer satisfaction. This have created an impact in India with every update in technology, but who is the ultimate winner in satisfying customer in such a volatile environment. This study of Amazon gives us the idea about their business strategy used in e-commerce market and influence customers perception to avail the opportunities. Further the research findings would also help us to understand the parameter which are important for the customer while purchasing the product.