MEDICAL TOURISM MANAGEMENT IN TAMIL NADU: A CASE STUDY

Abstract

Medical tourism has emerged as a significant component of the global healthcare industry, with destinations across the world vying for the attention of international patients seeking high-quality and cost-effective medical treatments. Tamil Nadu, a state in southern India renowned for its rich cultural heritage and advanced healthcare infrastructure, has positioned itself as a leading hub for medical tourism in the country. This case study delves into the intricate dynamics of medical tourism management in Tamil Nadu, offering insights into the strategies, challenges, and best practices adopted by hospitals and healthcare institutions to cater to the needs of international patients.