ROLE OF SOCIAL MEDIA IN PROMOTING WOMEN’S HEALTH

Abstract

Social media is a crucial component of the marketing plan. Social media platforms support brand visibility, consumer engagement, lead generation, and revenue growth with more than three billion individuals accessing social media each month worldwide. Through health promotion and education, social media has the potential to enhance the health of women in underdeveloped nations. Women's health initiatives are few in the Arab world. Nonetheless, there is a strong chance to use social media sites like Twitter to improve women's health because social media is widely used in the Arab world. Social media are interactive computer-mediated technologies that make it easier to create and share content via online communities and networks, including information, ideas, career interests, and other forms of expression. Typically, users access social media services through web-based technologies on desktops and laptops, or they download apps for their mobile devices that have social media capability (e.g., smartphones and tablets).