EFFECTIVE INFLUENCER MARKETING STRATEGIES FOR INDIAN BUSINESSES

Abstract

Innovative ways of digital communication made influencer marketing omnipresent in the life of brands, enabling brands to communicate and meet their customers. The core idea of influencer marketing is to employ the powerful social and the media presence of the own celebrities to promote the marketable goods. It is in this specific strategy that Indian firms have their best chance because of the nation-wide varied customers and very high social media usage Indian firms, in that vein, need to know the right path to use Influencers in their marketing strategy. Hence this factor is important. This chapter is going to address influencers publicity techniques established specially for Indian companies. We analyse the cases, bring successful marketing tales. The chapter gives the solution for the problem.