FACTORS AFFECTING THE OPERATION OF M-COMMERCE: A STUDY ON WOMEN CUSTOMERS

Abstract

M-Commerce is known as the forefront of E-Commerce. It comes up with online access to the internet in any place without the requirement of Personal computer or laptop. M-Commerce is the trade of goods and services through cellular telephone and wireless digital devices such as tablets or personal digital assistants (PDA). It is bought and sale of goods and services through smart phone or tablets. The research is an attempt to focus on the present situation of M-commerce in India and also find out the future consequences of M-Commerce. The study is empirical and based on survey of 500 women in different areas of west Bengal. Qualitative regression model used to evaluate the data.