THE IMPACT OF DIGITAL TECHNOLOGIES ON TOURIST EXPERIENCE AND DESTINATION MARKETING

Abstract

This review research paper delves into the dynamic relationship between digital technologies, tourist experiences, and destination marketing strategies. In an era characterized by rapid technological advancements, the tourism industry has witnessed a profound transformation, redefining the way tourists engage with destinations and reshaping marketing approaches. The study synthesizes and critically analyzes existing literature to provide a comprehensive understanding of how digital technologies influence both the quality of tourist experiences and the effectiveness of destination marketing efforts.