THE EVOLUTION OF E-COMMERCE: TRENDS, CHALLENGES, AND FUTURE PROSPECTS

Abstract

The global landscape of electronic commerce (e-commerce) has undergone a remarkable transformation, driven by rapid technological advancements and changing consumer behaviors. This review research paper systematically explores the evolutionary trajectory of e-commerce, focusing on emerging trends, persistent challenges, and prospective avenues for future development. The analysis encompasses a comprehensive review of relevant literature, industry reports, and case studies.