ANALYZING THE ROLE OF SOCIAL MEDIA IN SHAPING POLITICAL DISCOURSE AND PUBLIC OPINION

Abstract

This research paper explores the intricate dynamics of social media's influence on contemporary political discourse and the formation of public opinion. In an era marked by unprecedented connectivity, social media platforms have become pivotal arenas for political expression, discussion, and information dissemination. This review examines the multifaceted ways in which social media shapes the narratives surrounding political issues, contributing to the construction of public opinion and influencing political discourse.