THE EVOLVING ROLE OF HRM IN GIG ECONOMIES: OPPORTUNITIES AND CHALLENGES

Abstract

The advent of the gig economy has reshaped the traditional landscape of Human Resource Management (HRM), presenting both unprecedented opportunities and multifaceted challenges for organizations. This review research paper critically examines the evolving role of HRM in the context of gig economies, exploring the transformative impact of flexible, on-demand work arrangements on workforce dynamics. The paper delves into the challenges faced by HR professionals in managing a diverse and decentralized gig workforce, addressing issues such as talent acquisition, performance evaluation, and employee engagement.