A STUDY ON CONSUMER BEHAVIOUR AND ATTITUDE TOWARDS ORGANIC FOOD PRODUCTS

Abstract

This study investigates whether consumer behaviour and attitude towards organic food products. People are becoming more aware of the dangerous effects that chemicals in food can have. More and more people are buying organic food. It is necessary to study what makes people choose organic food. Some common reasons why people buy organic foods are because they care about the environment, care about their health, want to support a certain lifestyle, value high-quality products, and follow what others thinks is right. This study aims to find out if people want to buy organic food. This research predicts how likely people are to buy organic food based on factors like caring for the environment, caring for their health, their lifestyle, how good the product is, and what others think. The study found that when people buy organic foods, they are usually motivated by wanting high-quality products, caring about the environment, wanting to be healthy, or wanting to follow a certain lifestyle.