PREFERENCE OF CHOCOLATE CREAM BISCUIT AMONG YOUTH-A COMPARATIVE STUDY

Abstract

This study emphasizes the central role of consumers in all marketing processes, highlighting their significance in determining various aspects of purchasing behavior. The shift from a seller-centric market to one governed by consumer sovereignty underscores the importance of understanding customer preferences for successful marketing strategies. The objective of this research is to investigate consumer buying behavior, brand awareness, challenges in decision-making, and satisfaction levels related to chocolate cream biscuits.