ROLE OF SOCIAL MEDIA IN AGRICULTURE MARKETING

Abstract

Agriculture is very important for the Indian economy. Technology awareness, computer literacy and usage of smart phones and internet are increasing across the nation. Social media in agriculture is playing a very effective role in dissemination of different agricultural information. It helps to bridge a geographical distance between the farmers of different places. There are more than 100 Information and Communication Technologies (ICTs) based initiatives such as e-Choupal, e-aqua, Digital Green etc. which have been launched in India for the development of agriculture and rural development. Social media are interactive tools and digital channels that make it simple to share information, viewpoints, hobbies, and other kinds of expression with others online. Growers (farmers) may quickly and easily communicate with others in the agricultural industry through the agriculture sector. Social media marketing uses websites and platforms for advertising a good or service and building consumer relationships. The rise in active user rates on social media websites has increased social media marketing. With 78 per cent of social media users in India signing up, Instagram will be the most popular social media network in 2023. Twitter, Facebook, WhatsApp, Linkedin, Telegram, Youtube, Blogs, Snapchat, and more are also popular in India.