AN INVESTIGATION TO DETERMINE HOW DESTINATION MANAGEMENT ORGANIZATIONS (DMOs) INFLUENCE A PLACE'S PERCEPTION AND ALLURE

Abstract

Any location can serve as a destination, including a nation, area, province, district, city, park, museum, residential area, etc. The comprehensive process of destination management encompasses the various aspects of the destination that need to be managed. As the primary organizations in charge of a destination's growth, promotion, and strategic planning, destination management organizations (DMOs) are vital to the tourist sector. DMOs use long-term planning to pinpoint a destination's special qualities and leverage them. They create tourism-boosting plans while taking sustainability into account on the social, economic, and environmental fronts. DMOs frequently offer tourists information and support services, such as brochures, maps, and help with travel arrangements. DMOs work with a range of stakeholders, including citizens, corporations, community organizations, and municipal governments. Effective destination management requires cooperation from all stakeholders in order to overcome obstacles and accomplish shared objectives.