ADAPTIVE STRATEGIC DECISION-MAKING IN EVOLVING BUSINESS ENVIRONMENTS

Abstract

Adaptive strategic decision-making is critical for businesses navigating evolving environments characterized by rapid technological advancements, market volatility, and shifting consumer demands. This review paper synthesizes current research on adaptive strategies, highlighting how organizations can remain resilient and competitive. It explores frameworks and models that facilitate adaptive decision-making, emphasizing the importance of agility, flexibility, and continuous learning. The paper also examines case studies of successful adaptive strategies across various industries, illustrating practical applications and outcomes. Key factors influencing adaptive decision-making, such as organizational culture, leadership, and technological integration, are analyzed to provide a holistic understanding. Additionally, the review identifies common challenges and potential solutions for implementing adaptive strategies effectively. By integrating insights from diverse studies, this paper aims to offer a comprehensive guide for business leaders and strategists looking to enhance their decision-making processes in dynamic environments. The findings underscore the necessity for ongoing adaptation and strategic foresight in sustaining long-term business success. Ultimately, this paper contributes to the existing body of knowledge by delineating effective practices and offering recommendations for future research in adaptive strategic decision-making.