A STUDY ON EFFECTIVENESS OF B2B MARKETING STRATGIES AT COIMBATORE

Abstract

A commercial buyer needs to face many decisions during the purchasing activity. The complexity and amount of the decisions are related with the situation. The whole process should begin from the top management, and should contain all the necessary processes to create a brand icon. In B2B companies it can be difficult to have the full support of top management, it is even difficult to convince top management for the branding idea. The owners and managers of global brands such as Google, Volkswagen, and MAN had the vision of accepting that idea and they were highly rewarded. To know the B2B marketing strategies and the sustainability of the Marketing Strategies involved. To study the sales and promotion activities undertaken. The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets - Kihyun Hannah Kim (2018) - Business-to-business firms spend significant resources in direct marketing to manage close relationships with their customers. Nevertheless, there is limited understanding of how the effectiveness of direct marketing communications varies by value propositions.