CONSUMER AWARENESS AND SUSTAINABLE DEVELOPMENT

Abstract

Consumers and producers are two main entities of every market across the globe. Economics as a discipline speaks of rational consumers who make rational decisions. But in present day of environment degradation and resource depletion, consumers need to be aware along with being rational. Consumer should be aware not only during purchase of final goods but also about the entire production process. As a global citizen, it is responsibility of the consumers to support only firms adopting sustainable production processes. This qualitative paper highlights the rights of consumer against exploitation along with their responsibilities of making sustainable choices. The author uses secondary data from various blogs, newspapers and journals. The significance of the paper lies in the fact that it highlights how consumer awareness can be developed to help consumer make better choices. It also highlights the contribution of firms in maintaining sustainable production processes.