GREEN MARKETING: AN INNOVATIVE METHOD

Abstract

Green marketing is the promotion of environmentally friendly products and services. It’s becoming more popular as more people become concerned about environmental issues and want to spend their money in more ecologically beneficial ways. Developing an ecologically friendly product, utilizing environmentally friendly packaging, establishing sustainable corporate procedures, and focusing marketing efforts on language that communicates a product’s environmental benefits are all examples of green marketing. The research is based on primary data collected from an exploratory focus group and expert interviews in the Haryana area. We noticed that green marketing provides a tremendous opportunity to better our planet and inspire people who are aware of the issue in their efforts to help the environment. The negative impact of garbage on our environment has been reduced as a result of the development of sustainable products.