ROLE OF CELEBRITIES IN TWO- WHEELER ADVERTISEMENTS:AN ANALYSIS - WITH SPECIAL REFERENCE TO BENGALURU CITY

Abstract

Due to the availability of various channels, many entertainment programmes and remote control devices, the reach of advertisements is very poor. To make the advertisement more attractive, advertising agencies and companies are using celebrities. This study seeks to identify the consumer side of celebrity advertisement. Whether the buyers are satisfied with the particular celebrities’ advertisement for their two-wheeler brands, what are all the qualities they are expecting from the celebrities and to make the celebrity advertisement more colorful?