AN EMERGING IMPORTANCE TOWARDS RELIABILITY AND CREDIBILITY OF SOCIAL MEDIA ON BUYERS’ MOTIVES

Abstract

The most trending way to be connected with people is by knowing them and the trends which is practiced widely through social media. The utilization of the networking source has grown worldwide and has brought changes in every one’s life. This is where we can post, search, talk and get associated with others. This has brought over a lot of changes in the consumer buying pattern. This study helps in understanding what is the reliability and credibility of social media for a consumer to decide on buying. The research will be carried on through primary and secondary data study by analyzing the discussion forums, blogs and community platforms. The following will be projected through the analysis of the data and the projection by the inferences.