CRISIS COMMUNICATION: THEORY AND TACTICS

Abstract

Crisis, if anticipated early, needs to be averted by removing the current hurdles in the organization, if not, then the whole process of crisis management starts with the recognition of the problem. The process starting from the recognition, goes on to strategizing and finally bringing a normal operational environment in the organization. In order to protect and defend themselves in the time of crisis, organizations have to reevaluate their policies, preparedness, preventions and response practices. There are few theories which helps us understand crisis communication and different measures to be taken before, during and after the Crisis in any organization. This paper is an attempt to analyze the Crisis Theory and figure out the pros and cons in each of them.