SUSTAINABILITY AND CONSUMER LOYALTY: HOW GREEN MARKETING SHAPES BRAND PREFERENCES

Sruthi S

doi:10.25215/9392917740.19

SUSTAINABILITY AND CONSUMER LOYALTY: HOW GREEN MARKETING SHAPES BRAND PREFERENCES

Authors

Sruthi S

DOI:

#10.25215/9392917740.19

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Published

2024-02-09

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Sruthi S. (2024). SUSTAINABILITY AND CONSUMER LOYALTY: HOW GREEN MARKETING SHAPES BRAND PREFERENCES. Redshine Archive, 1(1). https://doi.org/10.25215/9392917740.19

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2024: INTEGRATIVE EXPLORATIONS BREAKING NEW GROUNDS IN MULTIDISCIPLINARY RESEARCH: VOLUME-2

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This work is licensed under a Creative Commons Attribution 4.0 International License.