INFLUENCER MARKETING VS. TRADITIONAL MARKETING: NAVIGATING THE DYNAMIC LANDSCAPE OF CONSUMER ENGAGEMENT

Authors

  • Haritha Bahuleyan

DOI:

#10.25215/9392917740.26

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Published

2024-02-09

How to Cite

Haritha Bahuleyan. (2024). INFLUENCER MARKETING VS. TRADITIONAL MARKETING: NAVIGATING THE DYNAMIC LANDSCAPE OF CONSUMER ENGAGEMENT. Redshine Archive, 1(1). https://doi.org/10.25215/9392917740.26

Issue

2024: INTEGRATIVE EXPLORATIONS BREAKING NEW GROUNDS IN MULTIDISCIPLINARY RESEARCH: VOLUME-2

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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