FINANCIAL LITERACY'S IMPACT: HOW SALARIED INDIVIDUALS CHOOSE INVESTMENT AVENUES

Abstract

This research paper investigates the relationship between financial literacy and investment decisions made by salaried individuals. We hypothesize that individuals with higher financial literacy will exhibit more informed and diversified investment choices compared to those with lower financial literacy. The study aims to understand how financial literacy empowers individuals to navigate the complexities of investment options and ultimately achieve their financial goals.