POST COVID-19 IMPACT ON CONSUMER BEHAVIOUR W.R.T RESTAURANTS AND FAST FOOD CHAINS

Abstract

In this pandemic hit world, consumer behaviour will impact all the fundamentals of the economy. Restaurants and Food chains are worst hit by the lockdown in the country but according to Thomai Serdari, Professor of Luxury Marketing at New York University, “social distancing and deprivation is really intense — perhaps the restaurants and bars will be the first to recover.” The recovery of Restaurants and Food Chain businesses shall hugely depend on the restaurant going consumer’s behaviour post lockdown. The present study is a modest attempt to evaluate and analyse the consumer behaviour with respect to the functioning of Restaurants and Food Chains post Covid-19. The study aims to understand consumer’s perception behind going to restaurants and ordering food, choice of restaurants, and expected health and hygiene standards to be followed by restaurants post pandemic.