DR. J.VIJAYA SHANTHI. STUDY ON EFFECTIVENESS OF INFLUENCER MARKETING ON BUYING BEHAVIOUR IN FASHION INDUSTRY. Redshine Archive, [S. l.], v. 6, n. 2, 2022. DOI: 10.25215/9392917783.06. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/155. Acesso em: 10 jun. 2026.