DR. RAKESH KUMAR B, ANVITHA, ANUJA JOSEPH. EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR: A COMPREHENSIVE ANALYSIS. Redshine Archive, [S. l.], v. 16, n. 4, 2024. DOI: 10.25215/9358092459.30. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/1819. Acesso em: 18 sep. 2025.