VAIBHAV SHETTY P, NANDHAN KUMAR R, MRS. VANITHA T. OPTIMIZING CUSTOMER RETENTION: MACHINE LEARNING STRATEGIES FOR ECOMMERCE CHURN PREDICTION. Redshine Archive, [S. l.], v. 9, n. 2, 2024. DOI: 10.25215/9358096519.17. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/1836. Acesso em: 29 jun. 2025.