KIRAN MISHRA. EXPLORING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ PURCHASE INTENTION: A STRUCTURAL EQUATION MODELLING APPROACH. Redshine Archive, [S. l.], v. 10, n. 4, 2024. DOI: 10.25215/1300991267.21. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/1934. Acesso em: 6 jul. 2025.