MR FARAN IZHAR. THE ROLE OF AUGMENTED REALITY IN TRANSFORMING CONSUMER BUYING BEHAVIOR. Redshine Archive, [S. l.], v. 1, 2022. DOI: 10.25215/9358797991.18. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/255. Acesso em: 28 jun. 2025.