RANA GHOSH, DR. SAJAL DAS. THE IMPACT OF PERCEIVED PROMOTIONAL BENEFITS ON PURCHASE INTENTIONS AND ACTUAL USAGE BEHAVIOUR: THE MODERATING ROLE OF PERCEIVED PROMOTIONAL BENEFITS. Redshine Archive, [S. l.], v. 2, n. 2, 2023. DOI: 10.25215/1304787788.31. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/497. Acesso em: 7 mar. 2026.