P.SELVI. NEURAL NETWORKS IN RETAIL: TRANSFORMATIVE APPLICATIONS OF AI AND ML IN CUSTOMER-CENTRIC BUSINESS MODELS. Redshine Archive, [S. l.], v. 10, n. 3, 2024. DOI: 10.25215/9358095873.12. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/707. Acesso em: 17 sep. 2025.