HEENA ALWANI. THE NEW MARKETING PERSPECTIVE: ROLE OF CONSUMER EMOTIONS IN BUYING BEHAVIOR. Redshine Archive, [S. l.], v. 1, n. 1, 2024. DOI: 10.25215/9392917740.10. Disponível em: https://chapters.redshine.in/index.php/redshine/article/view/735. Acesso em: 29 jun. 2025.