Dr. J.Vijaya Shanthi. STUDY ON EFFECTIVENESS OF INFLUENCER MARKETING ON BUYING BEHAVIOUR IN FASHION INDUSTRY. Redshi Arch [Internet]. 2022 Nov. 5 [cited 2025 Jun. 28];1(978-93-92917-78-3). Available from: https://chapters.redshine.in/index.php/redshine/article/view/155