1.
Dr. Sr. Rameshkkumar, Dr. S.Kanimozhi. A CONCEPTUAL FRAMEWORK FOR GAINING STRATEGIC ADVANTAGE THROUGH MARKETING ANALYTICS. Redshi Arch [Internet]. 2024 Sep. 9 [cited 2025 Sep. 17];16(1). Available from: https://chapters.redshine.in/index.php/redshine/article/view/1684