Rana Ghosh, Dr. Sajal Das. THE IMPACT OF PERCEIVED PROMOTIONAL BENEFITS ON PURCHASE INTENTIONS AND ACTUAL USAGE BEHAVIOUR: THE MODERATING ROLE OF PERCEIVED PROMOTIONAL BENEFITS. Redshi Arch [Internet]. 2023 Dec. 5 [cited 2026 Mar. 7];2(2). Available from: https://chapters.redshine.in/index.php/redshine/article/view/497