No. 978-93-92917-78-3 (2023): ADVANCEMENTS IN COMMERCE, ECONOMICS & MANAGEMENT: A RESEARCH COMPILATION

Articles

• INSIGHTS ON THE OPEN NETWORK FOR DIGITAL COMMERCE (ONDC): A CASE STUDY ON A PATH BREAKING INITIATIVE OF INDIA

  Dr. Purushottam Arvind Petare

• WORKING CAPITAL MANAGEMENT IN RETAIL SECTOR IN INDIA

  Abhishek

• A STUDY ON YOUTUBE PLATFORM: MAJOR ROLE AND CONTRIBUTION IN ONLINE BUSINESS

  Pugalendhi R

• DEVELOPMENT OF ISLAMIC ECONOMIC SYSTEM

  Dr. Muhammad Usman, Dr. Rana Tahir Naveed, Ilyas Ahmad

• A STUDY ON DERIVATIVE MARKETING TRENDS IN INDIA

  Mr. S. Ranjith, Ms. J. Misba Leslin

• REVOLUTIONIZING RISK ASSESSMENT AND LENDING DECISIONS: THE IMPACT OF DIGITALIZATION AND DATA ANALYTICS IN INDIAN BANKS

  Ms. Shivangi Seth, Ms. Bhavika Gandhi

• STUDY ON EFFECTIVENESS OF INFLUENCER MARKETING ON BUYING BEHAVIOUR IN FASHION INDUSTRY

  Dr. J.Vijaya Shanthi

• SMART CITIES AND GREEN BUILDING TECHNOLOGY

  V. Varisha Begum, Dr. M. Kavitha

• NEO BANKS GLOBAL CONTEXT VS. INDIAN CONTEXT

  Dr. T. Velmurugan, Dr. G. Kumar, Shriya. K

• BEHAVIORAL FINANCE AND STOCK MARKET ANOMALIES: EXPLORING PSYCHOLOGICAL FACTORS INFLUENCING INVESTMENT DECISIONS

  Bibin K. Bhanu

• NAVIGATING CAREER MANAGEMENT IN THE ERA OF EMPLOYEE WELL-BEING, MOBILITY, AND UPSKILLING: EMBRACING TECHNOLOGICAL ADVANCEMENTS

  Saladi Jaswanth Seshasai, K. D. Balaji

• CUSTOMER LEVEL OF SATISFACTION FROM OLA – A TECHNOLOGY BASED AGGREGATORS IN TRANSPORT SERVICES IN MUMBAI

  Dr. Sharon Jude Samuel

• FACTORS INFLUENCING TRAINING AND DEVELOPMENT WITH EXPERIENTIAL LEARNING AS A MEDIATOR

  Ananth Selvakumar, Dr. K. Santhanalakshmi, Dr. R. Vijay Raja

• IMPACT OF EMPLOYEE HEALTH AND WELL-BEING ON JOB PERFORMANCE AND FUTURE OF WORK

  R.Vijay Raja, Saladi Jaswanth Seshasai, Ananth Selvakumar

• A COMPARATIVE STUDY OF STARTUP ECOSYSTEM OF INDIA, US AND CHINA

  Dr. Nakshatresh Kaushik, Ms. Stuti Gautam, Ms. Medha Khenwar

• IMPACT OF E-BANKING AND TRADITIONAL BANKING SERVICES IN BANKING INDUSTRIES

  Mr.T.Poovarasan1, Ms.J.Misba Leslin

• E-LEARNING'S EFFECTS AND EFFECTIVENESS ON TEACHING AND LEARNING

  Ms. M. Premalakshmi, Dr. D. Kanthimathi

• UNRAVELLING SUCCESS: A CASE STUDY ON FLIPKART'S E-COMMERCE JOURNEY

  Dr. K Balaji, Dr. P. Seshagiri Rao

• THE ADVENT OF HINGLISH AND LINGUAL HYBRIDRISATION IN THE WORKS OF INDIAN WRITERS: A STUDY OF KAMALA DAS, ARUN KOLATKAR, AND JAYANTA MAHAPATRA

  Verma Shruti

• MODES OF E-PAYMENTS IN THE BANKING SECTOR

  Ms. Namita S. Mane, Dr. Pradip Joshi

• A STUDY ON 7 P’S RETAIL MARKETING OF MADHARSHA SHOWROOM IN CHENNAI

  Dr. C. Luminia Vinodhini

• ECO-FRIENDLY PRODUCT PACKAGING AND CONSUMER PERCEPTION: A STUDY OF SUSTAINABLE PACKAGING'S IMPACT ON GREEN MARKETING

  Sruthi S

• IMPACT OF PRIORITY SECTOR LENDING ON THE INDIAN COMMERCIAL BANKS’ FINANCIAL PERFORMANCE

  Dr. Sk Mujibar Rahaman, Dr. Sudipta Mondal

• NAVIGATING THE HR HORIZON: MITIGATING HR CHALLENGES IN THE AGE OF AI AND AUTOMATION - A FOCUS ON TALENT ACQUISITION AND RETENTION, AI-DRIVEN DECISION MAKING, DATA PRIVACY, AND SECURITY

  Ashwini Susan Antony, K, Santhana Lakshmi

• THE ROLE OF WORKING CAPITAL MANAGEMENT IN FIRM PERFORMANCE

  Rashid Mehmood, Ilyas Ahmad, Dr. Rana Tahir Naveed, Dr. Muhammad Usman